Model Rachael Finch turns genie

Generations of Australians have grown up with Jeans for Genes Day.

A first encounter with the fundraiser at school, and then later in life the office and year after year spread throughout our nation’s streets.

One of those Australians is model, television reporter and new mum Rachael Finch.

The former Miss Universe Australia and husband, professional dancer Michael Miziner, welcomed their first child, daughter Violet, to the world in September 2013.

And like her mum and dad, Violet will grow up with Jeans for Genes too.

Twenty-five-year-old Finch has joined the team this year and says it’s a cause that’s “close to her heart”.

“I’m so proud to be part of Jeans for Genes, as a new mum I’m hugely conscious of Violet’s long-term health. CMRI are doing incredible things that will help protect our children and their children’s children.”

This year Jeans for Genes celebrates 21 years of raising funds for Children’s Medical Research Institute (CMRI).

What began with the simple idea of wearing jeans and making a gold coin donation to help find cures for sick children nationwide, developed into a fundraising effort led by legions of volunteers known as ‘Genies’.

And Rachael is encouraging all Aussies to join the team and sign on as Genies in the lead up to Jeans for Genes Day on Friday 1st August.

“There are many ways to show our support for Jeans for Genes from wearing denim on the 1st August, buying merchandise, volunteering time or holding your own unique fundraising activity such as a morning tea or office fashion parade.”

Every dollar raised on the day helps fund research into birth defects and diseases such as cancer, epilepsy, and a range of genetic disorders at CMRI.

The research institute was established from grass roots community support in 1958 and relies heavily on the support of individuals – which through donations made to Jeans for Genes has to date raised more than $60 million for research.

Jeans for Genes Day will take place on Friday 1st August. For more information or to register your support visit jeansforgenes.org.au

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