#21DaysofJ4G launch

On August 1, Jeans for Genes is turning 21 and celebrating over two decades of raising much-needed funds for research into childhood diseases. To get the party started before the official date rolls around, we’re looking to a mixture of top Australian bloggers, responsible for blogs like Harper & HarleyOracle Fox and K is for Kani, to garner support for Jeans for Genes Day 2014.

The official 21-day countdown has already begun, with Chloe Hill, fashion market editor of InStyle Australia and founder of fashion blog By Chill,  taking part in the 21 Days of Denim challenge by posting a white and denim outfit to her blog. Each day we will see a new blogger follow Chloe’s lead and show their support for the #21daysofJ4G campaign, and you can keep track of each and every stylish denim outfit as it happens here.

Thanks to the The Grounds of Alexandria team for letting us cover the place in denim to launch #21DaysofJ4G, our wonderful partners at Jeanswest and to all of our Jeans for Genes blogging ambassadors… thanks for getting on board!




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